We just finished our annual report season. Mark just got back from a press check in Boston and he had an interesting branding experience.
A green Coke machine? How strong does your brand have to be to trump Coke's brand? That picture is at Fenway Park. The "Green Monster" part of Fenway to be exact.
My master has 35 years of identity and branding experience but he couldn't imagine a green Coke machine. Power indeed!